Dice HQ

DICE launches in Toronto

Photos by Daniel Arnold

The Toronto music scene has always been iconic from indie up-and-comers in the Queen West neighborhood to soulful jazz festivals that transform the city’s summer streets making it the perfect place for DICE’s Canadian debut. That’s why we have officially launched in Toronto, furthering our expansion across North America. 

Toronto is the epicenter for music in Canada, full of artists and fans who are a vital part of the city’s culture — from hard rockers and head-bangers to EDM enthusiasts. With DICE, the live event ecosystem in Canada can benefit from our seamless and transparent digital ticketing model. 

Fueling momentum across North America

DICE first arrived in North America in 2019, quickly scaling into key markets across the U.S., including New York City and Los Angeles. Our debut in Toronto is the next big step in sustaining this momentum. 

“After my introductory meeting with the DICE team, the first thing I thought was how much I wished we had DICE when I was going to shows in Toronto growing up,” said Dave Lock, Director of Venue & Promoter Partnerships and DICE’s first Canadian hire. “Their fan-first app and discovery features are game changers that almost every promoter and venue owner I've worked with over the past 15 years have been asking for.” 

Our launch in Canada follows a $65M funding round led by MUSIC. This funding has helped accelerate DICE’s geographical expansion in North America and across the globe. Our debut in Canada also follows Scotland, Liverpool, and Miami as newer regions for DICE, in addition to landmark deals in Europe with institutions like Alexandra Palace and recent renewals with Troxy, amongst others.

As we expand, we’re excited to continue transforming an industry that has been in desperate need of innovation. Our commitment to fans and our love for independent music has never been stronger. 

To discover live events in Toronto and across North America, download the DICE app

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